Fortunately, the platform has since revealed some essential ‘dos and don’ts’ for those who want to get the best results.Ĭreate content that is fun, entertaining, and engaging for other users, such as clips that make people laugh or inspire them.īe unique and fresh with your approach, including unexpected surprises or twists in your clips and starting new online trends.

For a while after the feature launch, IG users were in the dark regarding how the algorithm worked and what they needed to do to get their videos featured and highlighted. Unlocking the Reels Algorithm Of course, as with any other significant social media feature, Reels is based on a mysterious and complex algorithm that users need to try and figure out to get their videos viewed by the highest amounts of people.

Higher Engagement: Many users, from individual influencers to business brands, have seen engagement levels start to soar since they began to use the Reels feature and share videos with their followers.Įxpress Your Creativity: As explained above, Reels comes with lots of fun features like special effects and audio options, so it’s an excellent option for those who like to get creative and want to express themselves differently. The Reels feature allows you to shake up your profile with an entirely new form of video content. What should your Instagram Reels have to be successful and get lots of traction?įresh Content: In the past, the only option Instagram users had been to take or upload photos and images to their accounts.

So, what’s the deal with Instagram Reels? How are they used for business and optimized for success? Instagram Reels Highlights, let’s talk about the do’s and dont’s.

Ig reels to mp4